What Intelligence-Led Marketing Costs
Every Engagement Runs the Same Three Steps
Audit
Setup
Monthly
Five Services You Can Hire
Organic Visibility Engine
- Entity and topical authority modelling, not keyword lists
- Log-file and crawl-budget analysis on large sites
- Answer-engine visibility — what LLMs retrieve and cite about you
- Content decay detection with scheduled refreshes
Google Ads Paid Media Intelligence
- Click fraud and invalid-traffic filtering inside the auction
- Value-based bidding fed by margin, not platform conversions
- Search-term and query-intent clustering at scale
- Incrementality checked before spend is scaled
Paid Social Intelligence
- Event integrity and signal-quality repair across Meta and TikTok
- Server-side CAPI with deduplication and match-rate monitoring
- Creative tested as experiments, not rotations
- Cross-device identity resolution where it is lawful
Social Signal Engineering
- Organic content built to feed paid audience and retargeting pools
- Share-of-voice and branded-search lift tracking
- Community signals mapped to assisted conversions
- Publishing cadence set by response data, not a fixed calendar
E-commerce Revenue Engineering
- Feed and catalogue structure tuned for Shopping and Performance Max
- Margin-aware bidding instead of blanket ROAS targets
- Cohort and repeat-purchase modelling by acquisition source
- Category and product page architecture for organic and paid together
Custom Models Trained on Your Own Data
Predictive Intelligence
- pLTV model trained on your transaction and cohort data
- Predicted value sent to Meta via Conversions API
- Monthly validation of predicted against realised value
- Retraining as your customer base and margins shift
AI Agents
- Media buying agents acting on your own value model
- PPC agents for query mining, negatives and bid rules
- Content agents driven by decay and gap detection
- SEO agents monitoring index, crawl and answer-engine citations
Monthly Rates by Market
| Service | Pakistan | UAE | United Kingdom | United States |
|---|---|---|---|---|
| Data audit (one-time) | Rs 35,000 | AED 1,800 | £400 | $500 |
| Organic Visibility Engine | From Rs 60,000 | From AED 3,000 | From £700 | From $850 |
| Google Ads Paid Media Intelligence | From Rs 70,000 | From AED 3,500 | From £800 | From $1,000 |
| Paid Social Intelligence | From Rs 70,000 | From AED 3,500 | From £800 | From $1,000 |
| Social Signal Engineering | From Rs 50,000 | From AED 2,500 | From £600 | From $700 |
| E-commerce Revenue Engineering | From Rs 90,000 | From AED 4,500 | From £1,000 | From $1,300 |
| Predictive Intelligence | From Rs 75,000 | From AED 3,800 | From £850 | From $1,100 |
Four Things Move Your Price
- Measurement condition — if event integrity and identity are broken, repair comes before optimisation.
- Competitive density — a contested auction or SERP needs more evidence per decision than a quiet one.
- Channel count — channels cost less together, because the measurement layer is built once and shared.
- Your market — consent rates, channel mix and competition differ enough that one global rate would be wrong everywhere.
When I Will Tell You Not to Buy
- Your ad budget is smaller than the management fee — spend it on the ads instead.
- You want platform-reported ROAS presented back to you without independent validation.
- You need someone in daily meetings. This is consulting, not hiring staff.
- You expect results in one month. Nothing here pays back that fast.
The Questions Serious Clients Ask
A written assessment of where your current measurement sits on the evidence hierarchy, how much attribution overlap exists between your channels, and which level is worth building for a budget your size. It names the specific repairs needed and prices them. You keep the document whether or not you continue, and it is written so another consultant could act on it.
Because quoting a monthly fee before seeing the state of your tracking means one of us absorbs the difference. If event integrity or identity resolution is broken, the first two months go on repair rather than growth. The audit puts that on the table before either of us commits to six months.
Yes. Combining is usually cheaper than buying the same channels separately, because the measurement layer is built once and shared across them. Custom scope is quoted after the audit, when the work is actually knowable.
A SaaS tool applies a generic model to your data. This is a model trained on your transactions, your margins and your cohorts, validated every month against realised value and retrained as your customer base shifts. The tools exist and some are good; most businesses either do not know about them or cannot feed them clean enough data to matter.
Because they are still in development, and pricing something unbuilt is a promise rather than a rate. They run on the same models as the solutions above, so they will be priced once those models have proven themselves in client work.
Six months for monthly services. Search, modelling and incrementality work produce nothing meaningful inside a quarter, and a three-month engagement mostly buys setup that then gets abandoned before it pays back.
Rates follow the market your customers buy in. Competition, consent rates and media costs differ enough between these markets that a single global rate would be wrong in both directions. Same person, same models, same work.
Occasionally, and only after a completed build where attribution is clean enough to measure honestly. It is not an entry point, because a performance deal running on broken measurement turns into an argument about whose numbers are right rather than a growth engagement.
Start With the Data Audit
usable with me, with your agency, or with nobody.