Since 2014 I have worked with more than a hundred businesses — across Pakistan, the United Kingdom, the United States, the UAE, Canada and Turkey, in fifteen industries. Search was usually the way in: organic, paid, or both. For some it stayed a channel. For others it turned into advisory on the business itself.
Filter the grid by market, industry or service — or type a name into the search box.
A few of them
No borrowed logos and no invented reviews. The claim on this page is the work itself — every client named below can be looked up, and any of them can be asked.
Most engagements started with search. Some stayed one channel, some became the whole funnel, and nine of them were advisory from the start — the business needed a decision, not a campaign.
Organic visibility built on the client's own search data
Paid search accounts built, restructured and managed
Meta and TikTok campaigns, including value-based bidding
Every channel running under one strategy
Advisory on the business, not on a channel
Every client I can document, in one grid. Filter by market, industry or service, or search a name.
Six markets, fifteen industries. Pakistan is the largest share; the rest is split between the United Kingdom, the United States, the UAE, Canada and Turkey.
Markets
Three of the Pakistan-based clients sell entirely into the United States — their marketing, landing pages and ad accounts were built for a buyer in another country. That is the work international clients usually come for.
Industries
The early years were execution. A client wanted rankings, or leads from Google Ads, and the job was to deliver them — audits, pages, campaigns, reports. It worked, and most of the clients on this page came through that door.
What changed was the question clients started asking. Not “can you get me more traffic” but “which of these customers is worth acquiring”. That question cannot be answered with a keyword tool. It needs the client’s own data, a model, and someone who can read the output. That shift is why the recent work sits closer to data science than to campaign management.
So the work moved upstream. Predicted lifetime value instead of cost per click. Forecasts instead of reports. The advisory engagements are where it shows most clearly — clients who brought me in to shape the business, not to run a channel.
The record above is history. This is the current work: models built on a client’s own data instead of campaigns built on a keyword tool’s guess. These are new, so there is no client count behind them yet — only the method and the question each one answers.
Value-based bidding for Meta, Google and TikTok
Churn, conversion and demand, modelled before it shows in the data
Search strategy driven by a model, not a keyword list
Every client named on this page, in one place. Grayscale until you hover.
Fifteen. The heaviest are B2B and professional services, and ecommerce and retail — then healthcare, printing and packaging, home services, education and training, and travel. Manufacturing, electronics and appliances, beauty, business setup, real estate, apparel services, luxury and food make up the rest. The industry filter on the grid shows the clients in each.
Yes — the United States, the United Kingdom, the UAE, Canada and Turkey, alongside Pakistan. Some of the Pakistan-based clients sell entirely into the US, so that work is international too. Time zones have not been a problem in eight years of it; most of the work is asynchronous, with a fixed weekly call.
It starts with an audit, not a proposal — two weeks looking at the tracking, the search data and what the competition is actually doing. After that the shape depends on what the audit found: a retainer where a channel needs running, a project where something specific is broken, or advisory where the business needs a decision rather than execution. Some clients have come back years later for a second and third engagement.
Because the ones I can evidence belong in a case study, with the data behind them. A logo card with “+340%” on it proves nothing and is impossible for you to check. Where a client’s analytics can support a number, that client gets a case study and this page links to it.
Yes. Tell me which of the clients above is closest to your situation and I will ask them — I do not list contacts publicly, and I do not pass on a name without asking first.
An agency sells you hours against a channel. The thing that decides whether those hours pay off — which customers are worth acquiring, what they are worth over time, where the budget should actually sit — sits above the channel, and most agencies are not set up to answer it. That is the part I work on, and it is why the recent work is models rather than campaigns.
Thirty minutes. I will tell you what I would look at first and whether it is worth continuing. No deck, no pitch.
