PPC Expert · Lahore, Pakistan

Google Ads Services PPC Expert & Consultant in Lahore, Pakistan

I'm Usman Saeed, a PPC expert in Lahore, Pakistan and Google Ads consultant: the person who audits your account is the person who runs it. Your ad account stays in your name, your ad budget goes straight to Google, and every report shows what each rupee bought. We can meet in Lahore, or work fully online.
Google Search & ShoppingPerformance MaxYouTube & DisplayMeet in Lahore or online
Free Google Ads auditWritten report

What the free Google Ads audit checks

  1. 1Conversion tracking: GA4, enhanced conversions, WhatsApp and call clicks
  2. 2Account ownership: whose name the ad account is in, who has admin access
  3. 3Search terms and where the budget is being wasted
  4. 4Negative keywords, including Roman Urdu and English
  5. 5Campaign structure and match types
  6. 6Landing page match and mobile speed
  7. 7Bidding strategy against how much conversion data you have
  8. 8The three fixes to do first, in order
Report within one dayRead-only access only
12+years in search; full-service, incl. Google Ads, since 2016
100+clients served
Yourad account, in your name, with admin access
Directad spend paid to Google, with no markup

Career figures and working terms, not results. Client names are in the portfolio; no performance numbers are shown without data behind them.

01 · Key facts

PPC Expert in Lahore, Pakistan: Key Facts

A PPC expert in Lahore works inside rules Google sets for everyone: positions are won in an auction, the advertiser owns the data, and accounts can be verified or suspended. These are the facts this page is built on, with where each one comes from.

Google Ads in Lahore, Pakistan: key facts with sources
FactDetailSource
Ad positionNot guaranteed by anyone: Google sets position in an auction on every searchGoogle Ads Policy Help, working with third parties
Your right to dataAdvertisers have the right to know clicks, impressions and total costGoogle Ads Policy Help, working with third parties
Your own accountA third party should set up a separate Google Ads account for youGoogle Ads Policy Help, working with third parties
Advertiser verificationVerified name and country show in ad disclosures; ads stop if verification isn't completedGoogle Ads Policy Help, advertiser verification
Billing suspensionsUnpaid balances, suspicious payment activity or chargebacks can suspend an accountGoogle Ads Help, billing and payment suspensions
Payment methodsDepend on your country and currencyGoogle Ads Help, payment method
Mobile-first market194 million cellular connections; mobile is faster than fixed internet (24.32 vs 16.28 Mbps)DataReportal, Digital Pakistan report
Who runs your accountOne PPC consultant, office in Gulberg III, Lahoreusmansaeed.net
Why these facts matter most

Most Lahore businesses lose money in Google Ads for reasons that have nothing to do with bids: tracking that counts the wrong thing, an account they don't control, or a suspension nobody saw coming. Getting those right comes before any optimisation.

02 · What a PPC expert does

What a PPC Expert in Lahore Actually Does

A PPC expert in Lahore builds and runs Google Ads so that each rupee of ad spend is tied to a lead or a sale you can see. In practice that means four jobs: deciding which searches deserve your money, writing ads that match them, sending the click to a page that converts, and tracking what happens next. Bidding is the last of the four, not the first.

On this page, PPC means Google Ads: Search, Shopping, Performance Max, YouTube and Display. Facebook and Instagram ads are a different discipline and sit under Paid Social Intelligence.

Searches decoded: what people in Lahore type, and what they mean

PPC search phrases with and without Lahore or Pakistan
What they searchWith Lahore / PakistanWhat they usually want
ppc expertPPC expert in Lahore, PakistanOne skilled person to build and run Google Ads
ppc consultantPPC consultant in LahoreStrategy and an audit; sometimes hands-on management too
google ads consultant / expert / specialistGoogle Ads consultant in LahoreThe same job, named after the platform
adwords expert / adwords consultingAdWords expert in LahoreGoogle Ads under its old name
paid search consultantpaid search consultant in PakistanSearch ads specifically, not display or video
pay per click consultantpay-per-click consultant in LahorePPC spelled out; same service
ppc servicesPPC services in LahoreA defined scope of ongoing management
ppc company / ppc agencyPPC company in LahoreA team; a one-to-one PPC consultant is the alternative
google ads specialist near me(searched inside Lahore)Someone close enough to meet
google ad grants consultantAd Grants in PakistanFree Google Ads for eligible nonprofits
03 · Expert vs consultant

PPC Expert vs PPC Consultant vs PPC Services in Lahore: Which One You Need

A PPC consultant in Lahore gives you the plan and the priority order; a PPC expert also runs the account day to day; “PPC services” is the ongoing scope of work. Most businesses need all three at different times, from someone who can move between them.

I work in all three modes. Many Lahore businesses start with the free audit, move to done-for-you while tracking and structure are fixed, then switch to done-with-you once their own team can handle the routine checks.

Consulting

Done-with-you

The consultant sets the plan and reviews the account; your team makes the changes.

Best for: Businesses with an in-house marketer who needs senior direction
PPC services

Done-for-you

The consultant builds, runs, tests and reports on the account.

Best for: Owners who want Google Ads handled and explained
Diagnosis

Audit only

The consultant reviews the account and lists the fixes; you decide who makes them.

Best for: Anyone already running ads who suspects waste
04 · Why one-to-one

Why Work One-to-One With a PPC Consultant in Lahore, Pakistan

Working one-to-one with a PPC consultant in Lahore, Pakistan means one accountable person watching your money. The trade-off is capacity, so I take on a limited number of accounts at a time and say so up front.

  • The person who audits runs the account. No hand-off from a salesperson to a junior media buyer.
  • Meet in person in Lahore. My office is in Gulberg III, and I visit clients' premises across Lahore, from Johar Town and Wapda Town to Township and Allama Iqbal Town.
  • Or work fully online. Clients across Pakistan and abroad work with me remotely, with the same process.
  • Plain-language decisions. Every change comes with the reason, in the account's change history and in the report.
  • A wider view than ads alone. Decisions are made knowing what SEO, landing pages and data work cost. How that range was built.

When this is the wrong fit

If you need dozens of accounts launched at once, or round-the-clock media buying across many platforms, a one-person consultancy is the wrong fit, and I would rather tell you now.

Visiting a clinic, showroom or office often shows why leads go cold: an unanswered WhatsApp, a slow form, a phone nobody picks up. No bid change fixes that.
05 · Cost per lead

Four Levers That Decide Your Cost per Lead in Lahore

PPC services in Lahore succeed or fail on four levers, in this order: tracking, structure, landing page, then bidding. Most accounts I audit try to fix cost per lead by changing bids, which is the lever with the least effect when the first three are broken.

1

Tracking integrity

If the account counts page views or button taps as "conversions", every automated bid optimises for the wrong thing. This is fixed first.

2

Account structure

Campaigns and ad groups split by intent, brand vs non-brand separated, match types chosen deliberately, so the budget goes where buyers are.

3

Landing page match

The page has to answer the search the ad promised, load fast on a phone and make the next step obvious: call, WhatsApp or form.

4

Bid strategy

Smart bidding only works with enough clean conversion data. Until then, simpler bidding protects the budget.

06 · What's included

PPC Services in Lahore: What's Included

My PPC services in Lahore cover the Google Ads campaign types a Lahore business actually needs, each with a defined job and a stated limit. Not every account needs every type: a clinic may need only Search, a store needs Shopping and Performance Max, an exporter may add YouTube.

The full scope and tiers of this work are on Google Ads Intelligence. This page covers how that work is done for businesses in Lahore, Pakistan.

Search campaigns

Keyword research, ad copy, extensions, match types and negatives for high-intent searches.

Where it stops: search can't create demand that doesn't exist.

Shopping

Merchant Center feed, product titles, categories and price competitiveness.

Where it stops: a weak feed limits Shopping no matter the bids.

Performance Max

Asset groups, audience signals, brand exclusions and search-term checks.

Where it stops: PMax needs guardrails and clean conversion data.

YouTube & Display

Remarketing, video for consideration, placement exclusions.

Where it stops: rarely the cheapest source of direct leads.

Tracking & reporting

GA4, Google Tag Manager, enhanced conversions, WhatsApp and call click events.

Where it stops: tracking measures clicks to your channels, not closed sales.

Google Ads only

Facebook and Instagram ads are handled separately under Paid Social Intelligence. Amazon and Bing ads aren't offered.

07 · Google Ads management

Google Ads management in Lahore is mostly routine done consistently: search terms reviewed, waste cut, ads tested, budgets paced. The skill is knowing which of those routines matters most for your account this month.

Automated campaign types like Performance Max can work well, but they spend wherever the data says, including on your own brand name. As a Google Ads consultant in Lahore, my job is to give automation the right signals and the right limits.

  • Brand and non-brand split, so your own name doesn't inflate results
  • Search-term review every week in the first months, then on a fixed schedule
  • Performance Max guardrails: brand exclusions, asset checks and search-term insights
  • Shopping feed hygiene: titles, product types and disapprovals
  • Ad and extension testing with one change at a time, so results are readable
  • Budget pacing so spend doesn't run out mid-month or overshoot
08 · Tracking

Conversion Tracking in Pakistan: WhatsApp, Calls and Forms

Conversion tracking for a Google Ads consultant in Pakistan has a local twist: many Lahore customers would rather send a WhatsApp message or call than fill in a form. If the account only counts forms, it undercounts real demand; if it counts every page view, it overcounts. The goal is to count each action for what it is.

Every WhatsApp or call click is tracked as an event, kept separate from confirmed leads, and set as a primary conversion only when it predicts sales. Linking a click to a paying customer needs your sales records.

What gets tracked, and how
ActionHow it is tracked
Form submissionsThank-you page or form event in GA4, imported into Google Ads.
WhatsApp clicksA click on the WhatsApp button is tracked as an event. It shows intent, not a confirmed lead.
Phone callsClick-to-call from ads and the site, tracked as events. Call-tracking numbers are not used.
PurchasesE-commerce purchase events with value, so ROAS reflects real revenue.
Offline salesWhere your CRM records the sale, it can be matched back to the click and imported.
09 · Account & billing

Your Ad Account, Your Money: Ownership and Billing in Pakistan

A PPC consultant in Pakistan should never hold your account hostage. Google’s own guidance says a third party should set up a separate account for you and that you have the right to know clicks, impressions and total cost. I follow that literally: the account is yours, and your ad budget goes from your card to Google.

Two account risks catch many Pakistani advertisers by surprise: verification requests and billing suspensions. Both are handled step by step when they come up, but nobody, including me, can force Google to approve an appeal.

Ownership

  • The ad account is in your name. I work as a user with access you grant and can remove.
  • Your card pays Google directly. No markup on ad spend, no reselling of clicks.
  • You can see everything: clicks, impressions and total cost, plus the change history.
  • The agreement is in writing: management fee, scope and term.

Account risks to manage

  • Advertiser verification: if Google asks, it must be completed; unverified accounts stop serving ads.
  • Billing suspensions: unpaid balances, chargebacks or suspicious payment activity can suspend an account.
  • Payment methods depend on your country and currency; the card on file should be in the business's name.
  • Appeals: one appeal at a time, with the documents Google asks for.
10 · Roman Urdu negatives

Negative Keywords in Roman Urdu and English for Lahore Searches

A Google Ads expert in Lahore has to plan for searches typed in English, Urdu and Roman Urdu, often mixed in one query. Negative keywords that only cover English leave the Roman Urdu version of the same wasted search fully open.

These are typical patterns, not a fixed list: every account’s negatives come from its own search-terms report. The point is that the review covers every language your customers actually type in.

Typical negative keyword themes in Lahore accounts
ThemeExamplesWhy exclude
Jobs and trainingnaukri, job, salary, course, training, internshipJob seekers clicking service ads
Free and cheapfree, muft, sasta, cheap, downloadPeople not looking to pay
Information onlykya hai, meaning, definition, how to, tutorialResearch, not buying
Wrong locationneighbourhoods or cities you don't serveClicks you can't convert
Competitor and marketplace namesadded case by caseNavigational searches
11 · AI in Google Ads

AI in Google Ads in Pakistan: Where It Helps and Where It Doesn't

For a PPC expert in Pakistan, AI is now built into Google Ads itself: automated bidding, Performance Max and AI-generated assets. My MS in Data Science (AI focus) is used on the other side: deciding when to trust the automation, and when to hold it back.

1

Smart bidding needs data

Automated bidding learns from conversions. With a few conversions a month, it guesses; simpler bidding is safer until the data exists.

2

Value beats volume

Optimising for predicted customer value, not just conversion count, keeps cheap low-quality leads from winning. See customer LTV for Google Ads.

3

Waste detection at scale

Search terms and placements are scanned for patterns, so waste is caught weekly, not at month end.

4

Where AI doesn't help

It can't fix broken tracking, a weak offer or a slow landing page. Those are still human decisions.

The wider comparison of off-the-shelf ad tools and custom analysis is on paid media SaaS vs custom intelligence.

12 · Lahore by area

PPC Services in Lahore by Area: Johar Town, Gulberg III, Wapda Town, Township & Allama Iqbal Town

PPC services in Lahore can target a whole city or a few kilometres around your door. Google Ads lets you target by radius or by location, and choose whether to reach people who are in the area or only interested in it, a setting many accounts leave on the wrong default.

About “Google Ads specialist near me”: when someone in Lahore searches without naming the city, Google uses their location. That is why this page works for both “PPC expert in Lahore” and plain “PPC expert” searched from inside the city.

Johar Town

Education, software houses, clinics and retail. Radius targeting plus separate campaigns for city-wide services.

Gulberg III

Restaurants, retail, offices and clinics around MM Alam Road and Liberty Market. Competitive auctions; quality landing pages matter most.

Wapda Town

Clinics, schools and home services serving nearby blocks. Tight radius, call and WhatsApp extensions.

Township

Trade businesses and established markets. Often low competition in the auction, so good structure wins quickly.

Allama Iqbal Town

Commercial blocks around Moon Market, clinics and education. Location extensions and evening ad schedules.

13 · Local vs national

Lahore, Pakistan: Local vs National vs International PPC

PPC services in Pakistan start with one question: who should see the ads? Any PPC expert in Pakistan should ask it before building a single campaign. A Lahore clinic, a nationwide e-commerce store and a Lahore software house selling to the UK need three different account setups, even if they all start from the same office.

Three PPC setups for a Lahore business
Local (Lahore)National (Pakistan)International
Who sees the adsPeople near your location in LahorePeople across PakistanBuyers in the UK, UAE, USA and other markets
Typical businessClinic, salon, showroom, restaurantE-commerce, education, B2B servicesExporters, software houses, freelancers selling abroad
Main settingsRadius, location extensions, ad scheduleCountry targeting, Shopping, PKR pricing in adsSeparate campaigns per country, currency and time zone
Main riskPaying for clicks from outside your areaSpreading a small budget too thinMixing markets in one campaign
14 · Process

My PPC Process as a PPC Consultant in Lahore

As a PPC consultant in Lahore, I follow the same documented sequence on every account. This is PPC management consulting in the plain sense: you always know what changed, why, and what it cost. The full rhythm is on my engagement process page.

  1. 1

    Free audit

    Read-only access; written report within one day: tracking, ownership, waste and the three fixes to do first.

  2. 2

    Tracking first

    GA4, Tag Manager, enhanced conversions, WhatsApp and call events, checked end to end.

  3. 3

    Structure & keywords

    Campaigns by intent, brand split, match types, negatives in every language your customers use.

  4. 4

    Ads & landing pages

    Ads written to the search; landing page fixes recommended where they block conversions.

  5. 5

    Launch & control

    Budgets paced, search terms reviewed weekly in the first months, bids adjusted as data builds.

  6. 6

    Report & adjust

    Monthly report on cost per lead and lead quality, and the next round of changes.

15 · Reporting

PPC Reporting in Lahore: Clicks, Leads and Paying Customers

Reporting from a PPC expert in Lahore should separate three levels: clicks and cost, leads, and paying customers. Every monthly report covers the first two, plus a plain-language note on what changed and why. What I won’t do is present clicks as if they were sales.

Level 1

Clicks and cost

Impressions, clicks, cost per click, total spend. Straight from Google Ads.

Can't prove: whether anyone bought

Level 2

Leads

Forms, WhatsApp clicks and calls, each counted separately, with cost per lead.

Can't prove: whether the lead was any good

Level 3

Paying customers

Leads that became sales, matched from your CRM or sales records.

Needs your sales data

16 · Tools & certifications

PPC Tools & Google Ads Certifications for Lahore Accounts

A Google certified PPC expert is only as useful as the tracking underneath the account. My stack is the standard Google set plus research and analysis tools, used to answer specific questions. More on my tools and tech stack page.

PPC tools by job
JobTools
Campaign managementGoogle Ads, Google Ads Editor
TrackingGoogle Analytics 4, Google Tag Manager, enhanced conversions
ShoppingGoogle Merchant Center
Keyword and competitor researchGoogle Keyword Planner, Ahrefs, Semrush
Landing page speedPageSpeed Insights, Lighthouse
Analysis and modellingPython and Looker Studio for reporting and waste detection

Google Ads certifications

GoogleGoogle Ads Search Certification
GoogleGoogle Ads Display Certification
GoogleGoogle Ads Video Certification
GoogleAI-Powered Shopping Ads Certification
GoogleAI-Powered Performance Ads Certification
GoogleGoogle Ads Measurement Certification
GoogleGoogle Ads Apps Certification
GoogleGoogle Ads Creative Certification
17 · Fees

PPC Management Fees in Lahore, Pakistan: How Pricing Works

PPC services in Lahore always cost two things: the ad spend you pay Google, and the management fee you pay whoever runs the account. Google itself advises advertisers to understand the total cost, including any partner fees, so both are shown separately and in writing.

[ PRICING BLOCK · PKR · embedded from the pricing page ]

Usman embeds the PKR packages here after import.

All prices in PKR6-month minimum termAd spend paid to Google separately

Ad spend

Paid by you, directly to Google, on your own card. Never marked up.

Management fee

Paid to me for strategy, setup, management and reporting. Fixed monthly, shown in the block above.

Setup work

Tracking fixes and account rebuilds are part of the first months, scoped after the audit.

Fee models you will see in the market

Common PPC fee models
ModelWhat it means for you
Flat monthly feePredictable; what this page uses
Percentage of ad spendCommon abroad; the fee rises with spend, not with work
HourlySuits one-off audits and training
Performance-onlyRisky unless tracking and lead quality are agreed in writing

Full pricing for every service is on the pricing page.

18 · Timeline

How Long Google Ads Takes to Work in Lahore

PPC services in Lahore produce clicks within days, but useful results take longer: the account needs conversion data before bids and structure can be trusted. Accounts with little budget or few conversions take longer to settle.

No one can promise a cost per lead, a ROAS figure or an ad position. Google says plainly that a specific ad position can’t be guaranteed, because position is decided in an auction on every search. What I commit to is the process, the reporting and changes you can see in your own account.

1

Days

Ads go live and clicks start once the account and ads are approved.

2

First weeks

Enough data to see which searches and ads bring leads, and which waste money.

3

Two to three months

Bids, structure and pages settle; cost per lead becomes more stable.

19 · Choosing

How to Choose a PPC Expert in Lahore: 8 Questions

The best PPC expert in Lahore for your business is the one who can answer these questions clearly before you sign. Several come straight from Google’s guidance for advertisers working with third parties.

1

Will the ad account be in my name?

It should be. Google says a third party should set up a separate account for you.

2

What is the total cost?

Ad spend and every fee, separately, in writing.

3

Can you guarantee the top position?

The honest answer is no; position is an auction.

4

What counts as a conversion?

Ask exactly which actions are tracked, and how.

5

How often are search terms reviewed?

Weekly at the start is a good sign.

6

Who will make the changes?

The person you meet, or someone else?

7

What do I see each month?

Cost per lead and lead quality, not just clicks.

8

What happens if we stop?

You keep the account, history and data.

Red flags

Guaranteed position or ROASAccount in the provider's nameMarkup hidden in "ad spend"Reports with clicks onlyNo access to your own accountLong lock-ins with no reporting
20 · Compared

PPC Providers in Lahore Compared by Approach

The market for a PPC consultant in Lahore varies widely, so it helps to compare approaches rather than names. These patterns come from reviewing commercial PPC pages that rank for Lahore searches.

Common approaches on Lahore PPC pages, and the alternative
What you'll often seeWhy it's a problemWhat this page does instead
"Guaranteed ROI" or "No.1" claimsGoogle says ad position can't be guaranteed; rankings of providers are self-awardedRanges, conditions and a documented process
ROAS or traffic increases in %, no client or dateCan't be verifiedNo numbers without data behind them
No pricing at allHard to compare or budgetPKR fee shown, ad spend separate
CPC tables with no sourceYour CPC depends on your auction, not an averageCPC comes from your own account data
Leads counted from any clickInflates resultsForms, WhatsApp and calls counted separately
Account run from the provider's loginYou lose your history if you leaveAccount in your name, admin access
21 · Guides checked

PPC Guides Checked: What Applies in Lahore, Pakistan

I read the guides that rank for hiring a PPC consultant in Pakistan and internationally, to see which advice holds up here. Most of it is sound; the dollar figures and some US practices don’t translate.

Common PPC hiring advice, checked for Lahore, Pakistan
Common adviceApplies here?Why
Keep the ad account in the client's name, with admin accessYesGoogle says the same
Know the total cost, including fees, in writingYesGoogle advises this
Report spend, conversions and cost per conversionYesPlus WhatsApp and calls counted separately
Review search terms and negatives regularlyYesIncluding Roman Urdu
Fees as 10–20% of ad spendPartlyModels apply; US dollar ranges don't
30–60 day cancellation instead of long contractsPartlySix-month minimum here; the reason is explained
Call-tracking numbers for phone leadsAdaptedClick-to-call and WhatsApp events instead
Pay only on performanceCarefulOnly with agreed tracking and lead quality
22 · PPC vs SEO

PPC vs SEO in Lahore: Which First?

PPC services in Lahore buy visibility today; SEO builds it for later. If you need leads this month, start with Google Ads; if you can wait and want lower long-term cost, invest in SEO. Many businesses run both, using PPC data to show SEO which searches convert.

PPC and SEO compared
PPC (Google Ads)SEO
SpeedClicks within daysMonths to build
Cost modelPay for every clickPay for the work; clicks are free
When it stopsThe day the budget stopsKeeps working if maintained
Best forTesting offers, urgent demand, seasonal peaksDurable visibility, lower long-term cost

SEO for Lahore businesses is on SEO services in Lahore.

23 · Fit

Who These PPC Services in Lahore Are For (and Not For)

These PPC services in Lahore fit businesses that can respond to leads quickly and want spending tied to results. They are a poor fit if nobody can pick up the phone.

Good fit

  • Local service businesses: clinics, salons, law firms, schools, home services, showrooms
  • E-commerce stores ready for Shopping and Performance Max
  • B2B companies and software houses with a defined offer
  • Exporters targeting buyers in the UK, UAE, USA and other markets
  • Businesses with a working landing page and someone to answer leads

Not a fit

  • You can't answer calls or WhatsApp messages from the ads
  • Your budget is too small to buy enough clicks to learn anything
  • You need Facebook, Instagram, SEO and content together: start with digital marketing services in Lahore
24 · About Usman

About Your PPC Consultant in Lahore: Usman Saeed

Usman Saeed is a PPC consultant and PPC expert in Lahore, Pakistan, working from Gulberg III and with clients across six markets.

Usman Saeed, PPC expert and Google Ads consultant in Lahore, Pakistan
Usman SaeedPPC expert & Google Ads consultant · Lahore, Pakistan
12+ years in search
SEO since 2014; full-service digital marketing, including Google Ads, since 2016
100+ clients, 12+ industries
Across six markets: Pakistan, UK, USA, UAE, Canada, Turkey
Computer science + data science
Master's in Computer Science; MS in Data Science (AI focus) in progress
Google Ads certified
Current Google Ads certifications are listed in the tools section

More on the about page.

How this page was written

Written from my own practice, then checked against real data: Google Keyword Planner data for searches made inside Lahore, a review of commercial PPC pages ranking for Lahore searches, and the guides that rank for hiring a PPC consultant. Facts are sourced in the key-facts table and the Sources list. Competitors and blogs were used for research only and are not named or linked.

Summary

Key Takeaways: PPC Expert in Lahore, Pakistan

  • A PPC expert in Lahore fixes tracking, structure and landing pages before touching bids.
  • Your Google Ads account should be in your name, and your ad spend should go straight to Google.
  • WhatsApp clicks and calls are tracked as events, separate from confirmed leads.
  • Negative keywords have to cover Roman Urdu as well as English.
  • No one can guarantee an ad position; Google decides it in an auction on every search, for any PPC expert in Pakistan.
  • Working with one PPC consultant in Lahore gives you one accountable person, in person or online.
Questions

PPC Expert in Lahore, Pakistan: FAQs

A PPC expert in Lahore builds and runs Google Ads so each rupee of ad spend is tied to a lead or sale you can see: choosing the searches, writing the ads, fixing the landing page match, tracking conversions and adjusting bids.

Two parts: the ad spend you pay Google directly, and a fixed monthly management fee in PKR, shown on this page with a six-month minimum. The free audit sets the scope first.

Yes. Your card pays Google for the ads; the management fee is paid separately. There is no markup on ad spend.

Google sets no minimum, but a budget has to buy enough clicks to learn which searches convert. The audit gives a realistic starting budget for your market and offer.

You do. The account is in your business’s name, and I work inside it with access you grant and can remove. You keep the account and its history if we stop.

You add a payment method in your own Google Ads account. Which methods are available depends on your country and currency, so this is checked during setup.

Common reasons are policy issues, unpaid balances, chargebacks or suspicious payment activity, and incomplete advertiser verification. I help prepare the fix and the appeal, but only Google decides the outcome.

No. Google says a specific ad position can’t be guaranteed, because it is decided in an auction on every search. A guarantee is a red flag.

Clicks start within days of approval. Useful data comes in the first weeks, and cost per lead usually settles over two to three months, faster with more budget and conversions.

Yes. WhatsApp and call clicks are tracked as events and kept separate from form leads. Confirming which became customers needs your sales records.

Yes: Merchant Center feed, Shopping campaigns and Performance Max with brand exclusions and search-term checks.

Yes. International campaigns are set up per country, with their own currency, time zone and landing pages.

This page covers Google Ads only. Facebook and Instagram ads are handled under Paid Social Intelligence; Bing and Amazon ads aren’t offered.

No. I’m a PPC consultant in Lahore working as an individual professional, not a company or agency. You work directly with me, which means one accountable person and a limited number of accounts at a time.

Yes. You can meet me at my office in Gulberg III, or I can visit your premises anywhere in Lahore, including Johar Town, Wapda Town, Township and Allama Iqbal Town.

Conversion tracking, account ownership, search terms and waste, negatives in English and Roman Urdu, structure, landing page match, bidding, and the three fixes to do first. You get a written report within one day of your request.

For the audit, read-only access to Google Ads and, ideally, Google Analytics. Edit access comes later, only for agreed changes.

The first months go into tracking, structure and collecting enough conversion data. Results build on that work, so a shorter term usually ends just as the account starts to settle.

If you need leads this month, start with Google Ads. If you can wait, SEO lowers long-term cost. Many businesses run both, using PPC data to guide SEO.

Eligible nonprofits can receive free Google Ads through Ad Grants. I can review eligibility and set up the account to Google’s Ad Grants rules.

Free Google Ads audit

Request a Free Google Ads Audit in Lahore, Pakistan

Start with a free Google Ads audit in Lahore: a written report, delivered within one day, showing what your tracking counts, where the budget leaks, and the three fixes to do first. No commitment, read-only access only.

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