Digital Marketing Case Studies:
The Work Behind the Results
A few of the businesses whose work is documented here
SmartBizUAE
NexskillPakistan
LimelightPakistan
Cardiff InstitutePakistan
Hyundai AppliancesPakistan
DessangePakistanEvery study follows the same four parts, so two very different businesses can be read side by side. Looking for the full client list instead? That is the portfolio.
A case study here is a written account of one engagement: what the business was stuck on, which data pointed to the cause, what was built or changed, and what moved afterwards. Figures come from the client's own analytics, ad or CRM accounts, and a study is only published once the client has approved the numbers and the write-up. Where a result cannot be evidenced, no number is shown.
The full client record, with names, markets and years, is in the portfolio. This page covers only the engagements documented in depth.
Nature's Blends: Two Audiences Inside One UK Supplements Store
The study that best shows how the method works end to end — starting with a structural problem that no amount of extra traffic would have fixed.
A retail brand and a trade supplier, sharing one storefront
Nature’s Blends is a UK natural health brand selling black seed oil, honey and supplements direct to consumers — and, on the same storefront, cupping supplies to hijama practitioners, clinics and wholesale buyers. Those two audiences search in completely different language, buy on different cycles and carry different margins. A single funnel was being asked to serve both.
The result row stays empty until the figures are pulled from the client's own analytics and approved. Nothing is published here on estimate.
Case Studies by Service Line
Each discipline has its own page carrying the full set of studies for that service line. Pick the one closest to the problem you are trying to solve.
Organic Visibility
SEO, AEO, GEO and LLMO work: rankings, snippets and AI citations.
Service: see the service page
Google Ads Intelligence
Search, Shopping and Performance Max accounts rebuilt around profit.
Service: see the service page
Paid Social Intelligence
Meta and TikTok acquisition scaled without burning the audience.
Service: see the service page
Signal Engineering
Server-side tracking that recovered conversion data the platforms had lost.
Service: see the service page
E-commerce Engineering
Store growth measured in margin and repeat revenue, not sessions.
Service: see the service page
Predictive Intelligence
Customer LTV models feeding Meta, Google and TikTok bidding.
Service: see the service page
Full Digital Marketing
Every channel running under one strategy and one measurement model.
Case Studies From Six Markets
Filter by service line, or read them in order. Each card links straight to the full write-up. Clients appear here by name because the work can be checked — the full record is in the portfolio.
Rebuilding category-page visibility after a full platform migration
A corporate gifting and packaging catalogue had been rebuilt and re-platformed more than once, leaving its category and sub-category pages thin and competing for the same B2B terms.
Search and paid landing pages for a Lahore web studio
A studio with hundreds of delivered projects had no page that could rank for, or convert, the city-level searches its buyers were actually making.
Winning category searches back from marketplace listings
A household appliance brand was easier to find on marketplaces than on its own site. Model and category pages carried the demand but had no search presence of their own.
Filling course intakes from search, not ad spend alone
A training institute added a page for every new course, but intakes depended on paid campaigns. Searches for course names were landing on the wrong pages, or on competitors.
Separating brand demand from category demand
The store ranked comfortably for its own brand name and almost nowhere for the category and seasonal searches that bring in customers who have not heard of it yet.
Clearing keyword cannibalisation in a crowded setup market
A business-setup consultancy had several pages chasing the same terms, so none ranked cleanly against long-established UAE competitors. The fix was structural, not more content.
Studies are added as engagements close and clients approve the write-up. A discipline with no published study yet is not listed above.
How Every Case Study on This Site Is Built
Each study follows the same five stages. That is what makes two engagements in different industries comparable, and it is why the write-ups spend as much space on the decision as on the result.
- 1
Data audit
Tracking, CRM and platform data are checked for gaps before any number is trusted. Most engagements find at least one broken signal here.
- 2
Problem identification
The real growth constraint is named and sized using the client's own data, not an industry benchmark.
- 3
Strategy
Channel, model and budget choices are tied directly to that constraint, with the alternatives written down and ruled out.
- 4
Precision execution
The plan is built, launched and tuned in a fixed, documented order, so cause and effect stay readable.
- 5
Measured outcome
Results are reported against the baseline and the KPIs agreed at kickoff, over the real engagement length.
A result without the reasoning behind it cannot be repeated. Showing the stages is what lets you judge whether the same approach would fit your own business, rather than taking a percentage on trust.
The full framework is on my framework, and how an engagement runs is on the engagement process page.
What You Can Trust in Every Case Study
These four rules are the reason there are fewer case studies here than clients in the portfolio. An engagement that cannot meet all four does not get written up.
Client's own data
Every figure comes from the client's Google Analytics, Search Console, ad platform or CRM. No third-party traffic estimates.
Method shown in full
Each study explains what was done and why, not only what was achieved. The reasoning is the point.
Client-approved publishing
Names, logos and numbers appear only after the client has read the write-up and cleared it.
Honest timeframes
Results are reported over the real engagement length, against the baseline agreed at kickoff.
Six Markets, Fifteen Industries
Case studies are tagged by market and industry, so you can find work that faced conditions close to your own. The same method travels; the tactics do not always.
Markets
- Pakistan — The largest share of the client record, across most industries.
- United Kingdom — Service businesses and ecommerce, including UK-targeted search work.
- United States — Including Pakistan-based clients selling entirely into the US market.
- United Arab Emirates — Business setup, professional services and local search.
- Canada — Local and national search work.
- Turkey — Through a single long-running engagement.
Industries
Sectors across the full client record. Linked industries have a page of their own.
Ecommerce & retailB2B & professional servicesHealthcarePrinting & packagingHome servicesEducation & trainingTravel & transportManufacturingElectronics & appliancesBeauty & salonBusiness setupReal estate & workspaceApparel & embroideryArts & luxuryFood & agricultureThe Services Behind These Results
Every case study above came out of one of these service lines. If a study matches your situation, the service page explains what the work involves and what it costs.
Rates for every service line are on the pricing page.
How a Case Study Is Built From Raw Data
A short walkthrough of the audit, the model and the reporting behind one real engagement.
Questions About These Case Studies
What is the difference between the portfolio and the case studies?
The portfolio lists every client that can be documented, with the industry, market, services and years. The case studies go deeper into selected engagements, showing the problem, the strategy, the execution and the measured before-and-after results. A logo card proves who the work was for; a case study proves how it was done.
How are the results in these case studies measured?
Results come from the client’s own Google Analytics 4, Search Console, ad platform and CRM data, compared against the baseline agreed at the start of the engagement. Nothing is estimated from third-party traffic tools, and nothing is reported over a window shorter than the engagement itself.
Why are there fewer case studies than clients?
Because a study is only published when the data can be evidenced and the client has approved it. Older engagements often predate the tracking that would make a write-up honest, and some clients prefer not to be written about in depth. The portfolio shows the full record; this page shows what can be documented properly.
Can I see case studies from my industry?
Case studies are tagged by industry and market across fifteen sectors, including ecommerce and retail, B2B and professional services, healthcare, education, real estate and home services. If nothing published matches your situation closely, say so when you get in touch and the closest comparable engagement can be walked through directly.
How long does it take to see results like these?
Most marketing engagements run for around six months on a three-month minimum. Paid media usually shows movement within the first few weeks, while organic visibility and predictive models compound over several months. Every study states its own timeframe for exactly this reason.
Do you work with businesses outside Pakistan?
Yes. Work spans the United Kingdom, the United States, the UAE, Canada and Turkey alongside Pakistan. Some Pakistan-based clients sell entirely into the US, so that work is international too. Most of it is asynchronous, with a fixed weekly call.
Can my business become a case study?
Yes, where the engagement has a clear baseline and agreed KPIs from the start. That is set up during the audit, before any work begins, because a result cannot be evidenced after the fact if nothing was measured before it. Publishing is always the client’s decision.
Can you guarantee the same results for my business?
No. A case study shows what happened for one business, in one market, at one point in time, with its own budget and starting position. The method transfers; the numbers do not. Any consultant who guarantees a specific result is guessing.
The Person Behind These Case Studies
- 12+ years in search
- SEO since 2014, full-service digital marketing since 2016
- 100+ clients, 15 industries
- Across six markets, from single-channel work to whole-business advisory
- Data science practice
- Master's in Computer Science; MS in Data Science (AI focus) in progress
- Models, not just campaigns
- Predicted customer value, churn and forecasting built on client data
Every engagement on this page was run directly, not subcontracted. More on the approach in my framework, and the full client record in the portfolio.
Your Business Could Be the Next Case Study
It starts with a free growth audit: an honest read on where revenue is leaking today, which layer fixes it first, and what a realistic result looks like — with the baseline set properly from day one.